By Wilie Quinoñes

A diversely talented local company is rising to the challenge of the changing marketplace with an abundance of hard work and creativity

As the Hispanic population increases across the country, most companies are realizing that an effective bilingual marketing campaign is not a luxury but a necessity. This new territory can be frightening for the majority of them who have no knowledge of Hispanic culture or preferences. In steps Enye Media, a full service, Hispanic owned advertising and public relations agency. By excelling at creating effective advertising campaigns and taking them from concept to the finished product, Enye makes it easy for companies to reach the Hispanic market and do so effectively. It’s a dynamic and motivated group, that draw on a wealth talent to offer a staggering list of services, inspired for the most part by the needs of their clients.

The Enye team

The name Enye is an acronym that stands for Eclectic Network of Young Entrepreneurs and also draws upon the phonetic spelling of Spanish character ñ which signifies that Enye knows a thing or two about the Hispanic market.

Creative Forces

Robert Ruiz is the principal force behind the original idea for Enye Group (9 years) and Enye Music (6 years). He also has interests in FrontRow Technologies, a company that sells and distributes tickets for different types of events. FrontRowFans.com is a ticket donation program, for non-profit organizations. Ruiz is a computer software engineer and business consultant with more than 10 years of experience. As a software developer, Robert has done work for companies such as Southwest Research Institute, Alcatel, IBM, Ford Motor Company and Mazda USA. He actively participates in different community organizations, including the Human Rights Commission. He’s originally from San Antonio, Texas, and attended the University of Oklahoma as a National Merit Scholar.

“Within the Enye family we get totally involved in each and every project, giving individual attention to our clients. Each project presents its own challenges, which is precisely what separates us from our competitors,” says Robert. “Our only mission, from the moment we commit to working with each client, is to develop a product that is different from any advertising campaign offered by others. Our creative team is proud to create original themes, innovating ideas, everything custom-made,” Robert points out.

“Imagination is our limit, each client is like a blank canvas, where his or her product will become a masterpiece”, adds partner Ricardo Sasaki; who has 17 years experience in advertising on an international level. Ricardo Sasaki co-founded Enye Media in 2006 along with Robert Ruiz, and joined the Enye Music family in 2008 with a goal of supporting and unifying production and promotion for the company. He also co-owns ProAudio S.R.L. in Bolivia, South America, where he excelled as an audio engineer and creative specialist for clients such as Price Waterhouse Cooper, Samsung, Coca-Cola and many more. He was born in San Francisco, California, lived the majority of his life in Bolivia, until he settled in Oklahoma. He has been a recipient of several honorary awards, including three gold and one platinum records. He’s an established artist with his Bolivian rock band Octavia, working under Sony Music International. Ricardo was educated at the Conservatory of Music and Audio Engineering in San Francisco, California.

“The best thing about my job is that I’m doing something creative, but I have also accomplished something few people accomplish. I really enjoy my job, I have been an artist since birth,” says Ricardo. “I like the simple things in life, but what really encourages me is the challenge to be creative, every single day,” adds Ricardo. In fact, to be able to manage his creativity even better, Ricardo joined forces with Robert to create their own recording facility, Ares Studio. When it began, they produced four demos and two full projects in only one month. To solidify its commercial worth, Enye Media also joined forces with Saxum Communications, a public relations agency that also offers advertising, graphic design, event planning, administrative services and educational conferences.

Partners for life

While Robert was attending college at OU he met a charming girl named Wilmari, who a short time later became his wife, and serves as Director of Operations for ENYE. Wilmari began her civil engineering studies at the University of Oklahoma on three consecutive scholarships. Two of the scholarships were academic merit based. According to Wilmari, during the last school year a tornado destroyed her parents’ home. Since she did not have a place to call home and she and Robert were already engaged to be married, they decided to speed up the process. They returned to Texas, where Robert was working for a company called Alcatel USA in Plano, Texas, and then for IBM in Houston. “It was then we decided to start a family. The experience that Robert acquired at IBM inspired him to visualize the future creation of his own company.

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